Create your header image and profile picture
Once you’ve signed up, you can start to pad out your profile. Your profile image will be displayed every time you tweet, so it should represent your business – your logo is ideal. Your header image is an advert for your business. Ideally, you should change this regularly depending on the changes within your business. Twitter recommends that your header image is 1500×500 pixels.
Chose your account and display name
Your account name appears in your URL and can contain up to 15 characters. It should be relevant to your business, as it’s always on display whenever you do anything on Twitter. So it’s important to pick one that’s right.
Your display name should be the name of your business or brand. It can be up to 50 characters, but unlike your account name, can be changed whenever you wish.
Write your bio
Your Twitter bio can be up to 160 characters and is an opportunity to tell your audience why they should follow you. You can include a link to your website here and information about your location and opening times if you have a shop.
You can market your business on LinkedIn through a company or personal profile. But in this blog, we will focus on the business profile.
Create your cover image and logo
Your company page represents your business, so your logo should be displayed along with an eye-catching header image. The ideal size for your header image on LinkedIn is 1200 x 627 pixels.
Write your company overview
As LinkedIn members can search for keywords, you should use relevant terms in your overview. Describe your business and its mission or purpose here, so that your audience knows what you are all about and can make an informed decision about following your business.
Add your organisation’s information
Here you can add your website URL as well as your location, company size and industry. It’s important to include all of this in your company profile, the more information your profile has, the more credible you will appear.
Call to action button
What action do you want your audience to take when they visit your profile? You can customise your call to action button accordingly. You can also track who’s clicked this button as an admin on the page.
Now you have the information you need to set up your profiles, the next step is to start posting. One of the most important things to remember when you have set up your social media accounts is to post consistently. When people are researching your business, they will inevitably check social media. If they land on a social media profile that is open but not being used, it can give the impression that you are no longer active. Stay consistent with your posting or shut your profile down.
The type of content that you post will also vary across the different platforms. Facebook is for text, images and video. Instagram is predominantly for images and videos. Twitter is very fast-paced and if you are posting on Twitter you should be prepared to create short, sharp posts to engage your audience. LinkedIn is a business platform and as such is the perfect platform to network and engage with other business owners. Tiktok and YouTube are both for video content, but the duration of these videos varies greatly.
Before taking the plunge, you should find out more about the type of audience you will find on each platform and make the decision about whether it’s the right place to advertise your business. A social media marketing expert can help you with these decisions.
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