Creating a website can be a daunting task. There are so many things to think about – from the design, to the layout, to the content. And then once your website is created, you have to worry about how to make it successful. In this blog post, we will discuss some do’s and don’ts for website owners. By following these tips, you can create a website that is successful and helps your business grow!
Don’t make your navigation bar too complicated
Your website visitors should be able to easily find what they are looking for on your website. If your navigation bar is too complicated, they will likely get frustrated and leave. Think about what pages are most important to your customers and ensure they are listed in your navigation bar at the top of your website.
If you have other pages that you want your customers to see, but that might overcomplicate things, you can use drop down menus or link to these pages within your content.
Do plan out your customer’s journey.
Think about what you want them to do on your website, and then make sure the design and layout of your website leads them down this path. Consider what your audience are visiting your website for and make it easy for them to find this.
Don’t put your call to action at the bottom of the page
Your call to action is one of the most important elements on your website! Make sure it is prominently displayed and easy to find. And don’t just add one on each page, make sure there are several throughout your website so that visitors have multiple opportunities to take the action you want them to.
Do make your content easy to read and digest.
No one wants to read a wall of text, but they do want to be able to find out about you, your business and your products or services. Breaking up your content into smaller paragraphs and adding images will make it more visually appealing and easier to read. You can also use header tags and a couple of different fonts to break it up further.
Don’t write too much content
Finding the right balance with your written content is important to website success. It is a well-known fact that many people don’t read every single word on your website, they skim. But this doesn’t mean they don’t take any of it in. Write out your website content concisely, don’t try and pad out your sentences to make it look better. Get to the point and then break down your text in to easy to read segments. By using headers and splitting up your text, your audience can skim and find the exact information they are looking for.
We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site needs updating then contact our director of business development Gary at sales@thewebguys.co.uk to take your online presence to the next level.
Do you want to know more about how to use your website to the very best of its ability? Join us on Discord, where you can ask questions and talk to us and other business owners.
Are you thinking about getting a website for your small business? Or perhaps you are fed up with having to pay for minor changes on your website? Does your website just need a new look? Get started with us today! It’s as easy as 1,2,3. If you need help and assistance with a brand new website, then why not schedule a 1-2-1 chat with our Web Guy Jon? He can talk you through all the ways you can make your website work.
We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>> Get started today.